Tables turned as vinyl sales overtake digital sales for first time in UK

Records sales hit 2.5m last week compared with 2.1m for digital, with surge partly attributable to Christmas gift buying

It was once a pastime dominated by audiophile dads and nostalgic hipsters. But last week, for the first time in history, the amount of money spent on vinyl records in the UK overtook that spent on digital downloads.

Vinyl sales hit 2.4m last week compared with the 2.1m made from digital music purchases, further proof that record shopping has gone mainstream.

The interest in buying a physical format of music on vinyl has experienced a resurgence in the past 12 months. This time last year, the sale of vinyl albums reached 1.2m while digital sales were 4.4m. Vinyl has also experienced eight consecutive years of growth, despite almost dying out around 2006.

Kim Bayley, chief executive of the Entertainment Retailers Association, attributed the surge in part to the number of places now selling records across the UK. An increasing number of vinyl-only record shops have opened, while supermarkets such as Sainsburys and Tesco, and even high street interiors shop Tiger, now stock records, making them easily accessible.

Bayley said vinyl had experienced a particular boost in the past week because it was becoming an increasingly popular choice for Christmas presents.

The vast majority of releases are coming out in vinyl now, said Bayley. It used to be that only heritage acts or niche albums would come out as a record, but now everything does pop albums, compilations, film soundtracks, all genres.

The top 10 records sold this week speak to the variety of people now buying vinyl. Kate Bush, Amy Winehouse and Busted are in the chart, alongside the Guardian of the Galaxy film soundtrack and Now Thats What I Call Christmas compilation album.

Bayley added: We have a new generation buying vinyl, lots of teenagers and lots of people under 25, who now want to buy their favourite artists on vinyl and have something a bit more tangible, a bit more collectible. People have become keen to support their favourite artists by buying into that ownership concept. Its very difficult to demonstrate your love of an artist if you dont have something to hold on to.

Sean Forbes, who manages record shop Rough Trade West in London, which has been selling vinyl since 1979, said there was a massive increase in people buying vinyl and that new racks had been put in all Rough Trade shops to meet demand.

Now its everyone who comes in to buy it, from 10-year-olds to 90-year-olds, we get the whole breadth, said Forbes. We now get a lot of people come in with their kids, and mum and dad want to start them off with a starter pack of good records. But you also still have the 65-year-old man who smells of weed who will always come into a record shop, stand around and then ask for something you havent got, and then leave. So it hasnt changed completely.

He said record companies were noticeably taking advantage of the renewed interest in vinyl and hiking prices, adding that the mark-up on vinyl now is ridiculous. However, he said people were increasingly willing to spend upwards of 25 on a single record, and even more for limited editions. Kate Bushs triple-disc live album Before the Dawn, which was selling at Rough Trade for 65, had completely sold out in its shops within a day.

Forbes admitted he had been surprised by the resurgence in people buying all types of music on record, although he welcomed it as a change from those who, in years past, bought certain heritage albums as a memento rather than to listen to.

It makes a change from all the people visiting London who always come in just to buy The Clash London Calling on vinyl, which personally we think is a bit moronic, said Forbes. And people have always wanted to buy Pink Floyd Dark Side of the Moon on vinyl, which is also a bit depressing. People will still be buying fucking Dark Side of the Moon on vinyl when weve all been dead a hundred years.

Read more: https://www.theguardian.com/music/2016/dec/06/tables-turned-as-vinyl-records-outsell-digital-in-uk-for-first-time

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